Crafting product experiences

My Work

A selection of projects showcasing my design work and process.

Reporting functionality on a payment CRM platform

Designing new reporting functionality transforming raw terminal data into actionable insights.

Design systems creation (App and website)

Building from the ground up a full design system.

Value‑Driven Dashboard

Improving user retention in a car‑maintenance app.

User Research

Diary study for launching a new hardware product and the value of the app using it.

Website Redesign

Design direction and external team management for a web design redesign.

About Me

Over the past decade, I've crafted thoughtful product designs that solve real user problems and elevate everyday experiences. My focus has been on creating products that not only meet user needs but also align with the business goals. By balancing various aspects like marketing, UX, UI, researches and aesthetics, I ensure that the solutions are not only functional but also appealing and marketable.

Skills

User-centered design

Creating intuitive interfaces that feel natural and engaging. Designing inclusive experiences that remain usable, clear, and accessible for all users.

Collaboration

Rely on building strong, transparent collaboration across teams to ensure clarity, efficiency and shared ownership throughout the design process.

Reseach

Creating solutions shaped by qualitative and quantitative research methods. From user interviews and field observations to data analysis and competitive audits. These insights directly inform product strategy and design direction.

AI workflow

I use AI in my workflow to accelerate research synthesis, generate rapid wireframe iterations, create user personas, etc. It takes care of repetitive tasks, allowing me to focus on deeper problem‑solving and more creative decision‑making.