10 years in
Product design
3 industries deep, still most interested in the hard parts.
Open to
Senior / Lead / Principal
Domains
Payments / fintech / SaaS / automotive
Experience
10+ years product design
My Work
Five projects, one throughline: clarity under complexity.
Turning raw terminal data into decisions merchants act on.
Building the first design system a 1M-user product ever had.
Making invisible value visible: a savings dashboard that changed how people saw the app.
A three-week diary study for a hardware product that had to work first time.
Being the bridge: directing an external agency through a full website redesign.
About Me
I work end-to-end — research, design systems, prototyping and shipping with engineering. Over the past decade I have crafted products that solve real user problems while aligning with business goals, balancing marketing, UX, UI, research and aesthetics.
10~Yrs
User-centered design
Intuitive, inclusive interfaces that stay clear and accessible for all users.
Bridging the gap between complex systems and human-centred design
Collaboration
Transparent teamwork across disciplines - clarity, efficiency and shared ownership.
Research
Qualitative and quantitative methods, from interviews and field observation to data analysis.
AI workflow
AI accelerates research synthesis, wireframe iterations and personas — freeing time for deeper problem-solving.
Contact
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