Value‑Driven Dashboard

Provide a general summary of the services you provide, highlighting key features and benefits for potential clients.

3 The challenge

Users were using individual features but didn’t understand their cumulative impact. Without a clear sense of progress or reward, they lacked motivation to return regularly or explore more tools within the app.

2 My role

• Led UX/UI design for the dashboard

• Defined the savings logic with product and data teams

• Created visual concepts, interaction flows, and prototypes

• • Collaborated with engineering to ensure accurate calculations and smooth implementation

1 Overview

Our product team was tasked with improving user retention in a car‑maintenance app. Research showed that users weren’t fully aware of the value they were getting from the app’s features, which led to low engagement and churn. To address this, I designed a new dashboard that visualizes how much money users save by using the app — turning invisible value into a tangible, motivating experience.

4 Impact

• Increased user retention by giving users a clear reason to return

• Boosted engagement with core features tied to savings

• Improved subscription conversion through milestone‑based incentives

• • Strengthened user perception of the app’s long‑term value

5 Outcome

I designed a Savings Dashboard that:

• Calculates how much users save based on the car‑maintenance features they use

• Displays savings in a simple, motivating visual format

• Introduces a progress bar that grows as they save more

• Unlocks a subscription incentive once they reach a specific savings milestone

This transformed the app from a utility into a value‑tracking experience.

The dashboard reframed the app’s value proposition: instead of simply maintaining their car, users could now see how much they were saving over time. This sense of progress and reward became a key driver of ongoing engagement.

5 Outcome